Microsoft to struggle vs. Apple, Google in tablets

The research firm said it expected Microsoft’s market share to rise gradually, helped by enterprise purchases, but to reach just 11.8 percent in 2016 as it lacks consumer appeal.
“Many vendors will wait for Windows 8 to be ready and will try to enter the market with a dual-platform approach, hoping that the Microsoft brand could help them in both the business and consumer markets,” Milanesi said.
In addition to traditional PC makers, Nokia, the world’s largest cellphone maker by volume, is set to unveil its first tablet using Windows 8 software later this year.