It's been a very bizarre week at the Disneyland Resort...
Not only has DCA been doing better than expected, it's been doing better than Disneyland. Take Sunday for instance. The projected attendance for the day for California Adventure was a mind blowing 58,000 guests. All this while Disneyland was supposed to get a more moderately high 30's figure. It's like a reverse image of a month ago. And just getting 30,000 would have been a very busy day for DCA. Not anymore. Mid to high 40's are the norm and lately it's teetering on the 50,000+ level.
It's amazing the success you can achieve when you do something right.
The bean counters that smacked Disney's name on the mess that was DCA in 2001 couldn't grasp this simple concept that the company's founder put forth as a business model. They were the antithesis of what the man, and his company was. The majority of the new management in Burbank realize this now. Not all, but most, and that's as good as can be expected. After all, 12% of the nation believes Elvis is still alive. You can't get everyone on the right issue, but as long as you can get the majority of them with you, then you're doing alright.
Now, I don't want you to think that I believe DCA is perfect. It's not. It still needs work, and it will still get work. But it will be incremental, not dramatic like what has come before. It will have some interesting improvements, but that is/will be a talk for another day. In another post. For the next couple years, lets all walk down Buena Vista Street and enjoy what the company does best when it does its best. Let's take a stroll through the Pacific Wharf area and head beneath that arch for a breathtaking view of how you can be consumed by an idea. It's the best representation of entering the world embodied in a film. It's mesmerizing. Even if you're not a fan of the film, "Cars", Cars Land is a sight to behold.
And the new found success of DCA is good for everyone...
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